Press release:
VISTA CA (April 24, 2014) – SOCCO is pleased to announce the addition of Mike Vallely to represent our brand. The SOCCO brand vision of creating high quality products in the USA and keeping it basic are ideals that drive our company. Mike V shares our passion for keeping it real and most importantly having fun. We are excited to have a true ambassador for the Skate Culture, and to see our efforts together grow the awareness for Made in the USA prod- ucts. The Mike V signature sock will be available in June 2014. The bold lightning bolt design will make these SOCCO socks instant classics.
ABOUT SOCCO
SOCCO is here to share a love of adventure, discovery, rediscovery, and living life to its fullest. Our main product line is the striped sock made famous by the mid to late 70’s Southern California lifestyle. We knit and finish our updated version of the tube sock in our USA factory. Our SOCCO socks are manufactured to be highly durable and withstand the pres- sures that our active lifestyles bring. We develop our SOCCO products to be vibrant and resilient enough to keep up with our own free-wheeling lifestyle. SOCCO was founded with the mission to create Made in USA products that are fun, stylish and affordable and can be worn everyday. Yes, we are bringing back the look, and upgrading to comfy.
ABOUT MIKE V
Mike Vallely, also known as Mike V, is a professional skateboarder. In 2011 Mike V formed Elephant brand Skateboards. Vallely is also a musician, In January of 2014, founding member Greg Ginn announced Mike Vallely would be the new lead singer of Black Flag.
