Electric welcomes David Gonzalez to the team

Electric announced today that professional skateboarder David Gonzalez has joined the Electric team.
Published: June 2, 2014

Press release:

SAN CLEMENTE, CA – Electric announced today that professional skateboarder David Gonzalez has joined the Electric team.

“I am excited Electric has asked me to join the team. Creativity and style, which are synonymous with the Electric brand, are an important part of my skateboarding and I look forward to being part of the Electric family.“ – David Gonzalez

“If you were to hold a mirror up to Electric and see a person in the reflection you would see David Gonzalez. We look forward to his reflection shining light onto our brand.” – Zach Boon, VP of Marketing

ABOUT DAVID GONZALEZ

At just 23 years old David Gonzalez has fit a lot into his life. He was first spotted at 13 on a video clip skating his home streets of Medellin, Columbia. His first visit to a real skate park came soon after at the Tampa Am, and by 16 he competed in the X-Games, all before turning pro. David moved to the US full time in 2008 and has become bi-lingual, learned how to shred the guitar, won Thrasher Magazine’s Skateboarder of the year award, nailed 120 pages of editorial, 126 full page ads, and 6 covers. Next stop is his mission to tear up Street League as well as produce top quality video content. This new found success isn’t just for David though, he hopes to honor his roots and inspire kids like himself from around the world.

ABOUT ELECTRIC

Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories.

For more information on Electric, and David Gonzalez, please visit: electriccalifornia.com

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Strategy & Planning Series
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Strategy & Planning Series