SES followed up with PacSun CEO Gary Schoenfeld to find out more about the retailer’s strong men’s performance in the first quarter.
Men’s comparable sales rose 10%, the highest men’s sales comp in the past 10 years.
We asked Gary if he could provide a little more color about what worked.
“Men’s was strong across the board led by emerging brands, sneakers and being first to recognize joggers as a new trend,” he said via email.
PacSun performed better in men’s in the first quarter than many other teen retailers at the mall.
For more details about PacSun’s Q1 performance, including in women’s and in key categories like swim and boardshorts, see our Executive Edition report on the earnings call.
