Quiksilver hosted a party and presentation to launch its Spring ’15 lines for Quiksilver, Roxy and DC last night in Long Beach.
Company executives, sales reps, athletes and a large retailer contingent were on hand to hear product and marketing plans from CEO Andy Mooney and the new leadership team at the company.
Spring ’15 is the first season that many of the new group’s product and marketing ideas are going to market.
Andy Mooney told those assembled that the wholesale market is very important to Quiksilver, and described several new product, marketing and customer service plans, in addition to “the most competitive terms ever” for retailers.
We will have more stories to come from the meeting, which included several information-packed presentations for all three brands.
In the meantime, see photos from the evening above in our slide show.
Update: Here are links to the stories we later posted from the meeting.
Read about Quiksilver’s new apparel strategy for Spring ’15, including boardshort pricing
Read about Quiksilver’s new – and significant – footwear plans
