Press release:
Los Angeles, CA (July 28, 2014) BR4SS is pleased to announce its first official Brand Ambassador, Nic Lamb: professional big wave surfer, and a strategic media partnership with The Go Big Project, adding these partnerships to its growing eco-system of brands, retailers, media and personalities.
At the age of 25, Nic Lamb is one of the youngest big wave surfers in the world and will be a part of the Brands upcoming product design and related projects including an “Oceanic Themed” ad campaign in which he will model the newest styles of BR4SS fitted boxers, socks & “Alpha” colognes. Tapping into its creative prowess, BR4SS will also custom design an iconic surfboard for Nic Lamb. This partnership comes after Nic Lamb was added to team AQUAhydrate, an elite team of athletes the water brand co-owned by Mark Wahlberg supports.
“As an athlete, It’s an absolute dream to be a part of a lifestyle brand manifested by such an incredibly insightful team. I look forward to helping build the brand, and being a part of its growth for years to come.” Nic Lamb, Professional Big Wave Surfer
In addition, BR4SS has reached an agreement on a strategic media partnership with The Go Big Project, an award-winning production company based in Marina Del Rey, CA, known for their jaw dropping visuals and compelling storytelling. A talented & proven production team, shooting with state of the art equipment, The Go Big Project will ensure that BR4SS continues to produce engaging industry leading content. Their clientele has included top brands including; 20th Century FOX, Oakley, GoPro, HBO, Red Bull, ESPN, Volcom & many more.
“The Go Big Project is the ideal partner to fuel BR4SS’s growth. Our Proven Production Team will work alongside their Branding, Marketing & Creative Team to create innovative new Content built around the BR4SS Brand, while engaging customers across Multiple Media Platforms. The partnership between Go Big & BR4SS will firmly establish the brand at the forefront of content & commerce.” Rocky Romano, Director, The Go Big Project
BR4SS has created a highly desirable brand through a series of unique marketing projects alongside CROOKS & Castles, Monster Energy and Creative Recreation to name a few. BR4SS has stayed true to their bold styling, which can only be defined as “cool”. The brand is supported across multiple genres from action sports athletes surfing the biggest waves in the ocean, to rap artists on covers of the most iconic magazines in the world, to American Cowboys Riding Bull’s in Rodeos watched by Millions. BR4SS is currently expanding upon its strategic partners and eco-system, and is currently sold in top specialty retail chains throughout the United States and distributed in select international markets.
BR4SS is supported by notable industry executives including Rich Martin, former President of Calvin Klein, Deborah Greaves, former General Counsel for True Religion and Alex Striler, Former President of Osiris Shoes.
“As content and commerce collide, it is important that we create culture and work with only the best to thrive in a challenged and complacent Market Place. These new partnerships rounded out by our growing family of licensee’s and new additions to the BR4SS, Inc. Executive Team have me excited for what is next! Travis Siflinger, President, BR4SS, Inc.
About BR4SS
BR4SS is a lifestyle brand that offers premium men’s essentials including fitted boxers, socks and “Alpha” colognes. Based in Los Angeles, BR4SS has created a highly desirable brand and continues to grow, expanding its ecosystem to include top retailers, media and personalities. BR4SS will strategically expand its product portfolio in the coming months across these avenues. www.BR4SS.com @br4ssintl
About Nic Lamb
Nic Lamb is a pro surfer from Santa Cruz, California. Nic has spent the majority of his life in the water and is known for surfing some of the biggest waves in the world. He is the youngest competitor in The Mavericks Invitational and on the ASP Big Wave World Tour, where he is creating a name for himself amongst the core surfing community and international mass market. @nic_lamb
About The Go Big Project
The Go Big Project is an award-winning production company representing a critically acclaimed production slate and a growing list of loyal clients. Led by Rocky Romano & Miranda Winters, this dynamic group of industry professionals continues to create inspiring content with stunning visuals and groundbreaking artistic vision. From the innovation of the original concept to its seamless execution, The Go Big Project is a full service production company dedicated to upholding the integrity of every story while producing the highest level of content. www.TheGoBigProject.com @thegobigproject
