Press release:
July 7, 2014 (Los Angeles, CA) Anna Sui has partnered together with iconic surf lifestyle brand O’Neill to create a collection of ready-to-wear, swimwear, and footwear for Summer ’15 called Anna Sui for O’Neill.
A collaborative effort between Anna Sui and O’Neill’s design team, the collection draws inspiration from Sui’s previous runway collections, but re-worked into original designs and prints for O’Neill. The under $100 collection will offer 16 pieces total, which include, sportswear, swimwear, and footwear. Dropping April 2015, the collection will be sold at the Anna Sui NYC store and select O’Neill stores nationally, O’Neill’s e-commerce site, and O’Neill specialty retailers across the U.S. “I’m so excited about this collaboration with O’Neill. We hope our fans will have as much fun wearing this urban bohemian collection, as we did designing it.” Sui shares of the partnership.
About O’Neill
O’Neill Women’s is dedicated to and inspired by the adventurous and free-spirited female. Driven by O’Neill’s heritage as the original California surf brand since 1952, O’Neill Women’s stays true to its roots, while offering a unique fashion perspective that is modern and fresh. Featuring a range of styles for all seasons both on and off the beach, O’Neill Women’s includes a blend of effortlessly cool prints, dresses, tees, denim, fleece, jackets, accessories, swimwear and wetsuits. Available in more than 85 countries around the world, O’Neill Women’s reflects its personality through innovative collections, signature events, and exceptional athletes. With talented team riders including surfers Malia Manuel and Honolua Blomfield, the brand continues to push the envelope of performance and is committed to providing today’s most advanced and authentic youth lifestyle products.
About Anna Sui
Anna Sui’s collections take you on a creative journey that is unparalleled in the world of fashion. Mixing vintage styles with her current cultural obsessions, she effortlessly makes hip and exuberant original clothes. Whether Anna’s inspiration is Victorian cowboys, Warhol superstars or Finnish textile prints, her depth of cultural knowledge is always apparent. Anna’s constant search
for new ideas and challenges keeps her ahead of her times. She’s a true trendsetter to whom stylists and editors look for direction. The boundless energy and creative ingenuity of her runway resentations always make her shows a high point of New York Fashion Week. Today Anna Sui has over 50 boutiques in eight countries and her collection is sold in 300 stores in over 30 countries.
