Press release:
Malibu, California, July 10, 2014:
Sofia by V i X hosted a beach-side soiree for its Southern California fans to kick-off summer 2014. Guests at the ‘Sofia by V i X House Party’ included fashion bloggers, Teen Vogue “It Girls”, brand ambassadors and loyal fans.
During the event, guests enjoyed complimentary makeovers by Trish McEvoy and manicures by LVX. Designer and Founder Paula Hermanny, along with her daughter Sofia (the brand’s namesake), met fans and took pictures with them.
Guests enjoyed tunes by Beats Music and kept hydrated with Pom Juice and Little Miracles Tea.
