Press Release:
Blockhead Skateboards Announces Launch of Skate Crate
New Brand Ties 100 Years of Skateboarding to Modern Design and DIY Movement
Oceanside, CA – August 19, 2014 – Skate Crate, the new retro-skateboarding inspired brand, launches today with a highly anticipated Kickstarter campaign. The brand, created by Blockhead Skateboard’s founder and original Built To Shred TV show creative director Dave Bergthold, takes skateboards back to their 100-year-old origins.
Skate Crate takes skateboarding’s original concept of a 2×4 with metal wheels and a fruit crate and fuses it with modern designs and components, creating a smooth ride and stylish mode of transportation. The initial product line includes both easy-to-build and decorate DIY kits as well as fully-assembled, finished products featuring art by respected skateboard artists Ben Horton and Ron Cameron.
Utilizing high quality Baltic Birch and Canadian Maple for both the crate and modern skateboard deck, Skate Crate replaces the bone shaking metal wheels of old with smooth riding urethane cruiser wheels. The crates feature eyelet hooks to easily tie down a 12-pack, groceries, or a backpack inside the box. Vintage fruit crate labels, classic motorcycle racing, and car club designs were the influence for the fully-assembled Flying Tiger, Raceway, and Sidewalk Screamer models. The DIY kits come unassembled with racing-inspired decals available to encourage hands-on fun.
“Right now there’s a backlash about screen time, media overload, and the drive time people are faced with,” says Skate Crate founder Dave Bergthold. “When people have a chance to be creative or have some fun, it’s on limited time, so we wanted to make something that incorporates both DIY creativity and being outdoors. The Skate Crate offers a stylish design and is fun for both adults and kids. Plus, with the DIY kit we’ve given people the opportunity to add their own style and creativity and given them a little direction if they need it.”
