Press Release:
Brandblack announces first full apparel collection with “Futurelegends”Â
Los Angeles, CA. – August 13th, 2014 – Brandblack, the recently launched men’s performance sportswear brand is pleased to announce their first full men’s apparel collection titled “FUTURELEGENDS”. Brandblack which debuted earlier this year with athlete endorser Jamal Crawford of the Los Angeles Clippers has made it’s mark on the sneaker map and is now set to do the same with the inaugural launch of a functional, smart sportswear collection that is in balance with their innovative performance footwear offerings.
The direction of Brandblack is progressive by nature, and the first apparel collection speaks to that. Senior apparel designer Scott Nelson and creative director Billy Dill took inspiration from films and music (Futurelegends is from David Bowie’s Diamond Dogs opening track), that hold a sort of “near future” dystopian theme. They experimented with proportion to give the clothing a futurist lean and challenged them selves with questions like “what would a basketball kit from 2025 look like”?
This resulted in the 15 piece “FUTURELEGENDS” collection, that consists of contemporary silhouettes, moisture wicking t shirts, classic heather grey sweatshirts that use a breathable spacer mesh, and stretch nylon windbreakers with a formal menswear suiting. Brandblack also combines technical innovations such as heat sealed seams, TPU dipped lace tips and juxtaposes these with familiar and in some respects classic, sports pieces.
