Happily Re-signs Multi-year Deal with the Last Great Independent Eyewear Brand
“John John has been a part of SPY’s happy family for a decade already, so we couldn’t be happier that we get to continue working with such a rad and influential athlete,” says Devon Howard, SPY marketing director. “Like John John’s career the past few years, SPY too has blown things up a bit thanks in part to our revolutionary Happy Lens™ and the fun, disruptiveness surrounding it.”
Capturing attention since he first contended with Pipeline at the age of seven, Florence has transitioned from childhood prodigy to seasoned vet at age 21—becoming the youngest Triple Crown of Surfing champion in history, claiming an ASP world tour win and the ASP Rookie of the Year title in 2012, as well as ASP Maneuver of the Year in 2013. Recently finishing equal third in the Billabong Pro Tahiti, Florence’s run saw him score ten nine-point rides and a perfect ten, cementing his status as a world-class surfer. Releasing a series of secretive video parts that shook the surf world, John John will follow up acclaimed shorts like Again and Enjoy with an undisclosed project, while remaining a threat to the old guard on the ASP World Championship Tour in 2014.
“I am so stoked to keep working with everyone at SPY,” says John John Florence. “When I came to the crew about creating a sunglass—the Fold—they made everything happen and actually involved me in the process. It’s good to be part of a brand with that kind of commitment to its riders.”
