Press release:
San Clemente, CA – ELECTRIC announced today its launch of its debut snow helmet, The Mashman.
The Mashman helmet’s design is a fusion of style and performance, combining the original styling of the early 1960’s era motorcycle helmets with lightweight materials, progressive fit and venting.
“Our influences fuel our passions, and are carefully incorporated into the design of our helmets. The result is as unique and progressive as the people who will wear them. Electric teamed up with Cinco Design to capture the energy of an era and create a highly technical product that works seamlessly with goggles.” – Mike Nelson, VP of Global Product, ELECTRIC
The MASHMAN helmet features a low profile ABS shell, multi impact EPP liner, Poron® XRD™ extreme impact protection, Fidlock™ magnetic fastening and is designed for all goggle compatibility.
Electric helmets offer an alternative to the same, proving that style, function & protection can coexist… ELECTRIC SAVES.
To view The Mashman video please visit: https://vimeo.com/108595594
ABOUT ELECTRIC
Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories. For more information and images, visit: electriccalifornia.com
