Active Ride Shop’s plan to open as many as 30 new stores is underway.
The company announced Tuesday morning that it will open a new store in Redlands this Saturday and another new store in Oxnard the following week.
The company said Nyjah Huston and the DC Shoes skate team will be attending opening events.
Earlier this year, private equity firm Tengram Capital Partners became majority owners of Active. Active also has a new president, Rick Mina, a former top executive at Foot Locker and Champs Sports.
Active currently operates 21 stores in Southern California and is a key account for skate brands.
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