Press Release:
PacSun Hires Amber Fredman-Tarshis as Senior Vice President and Chief Marketing Officer
ANAHEIM, Calif., Nov. 18, 2014 (GLOBE NEWSWIRE) — Pacific Sunwear of California, Inc. (“PacSun” or the “Company”) (PSUN) announced today the appointment of Amber Fredman-Tarshis as its Senior Vice President and Chief Marketing Officer.
“I have been really impressed by Amber’s leadership and marketing acumen since I was first introduced to her five years ago, and I am very excited to now have her join the PacSun team,” said Gary H. Schoenfeld, President and CEO. “Amber’s diverse and accomplished marketing career, which includes executive roles at Puma, Warner Bros., Victoria’s Secret and most recently CMO at Guess?, is a great complement to expanding and diversifying our coveted portfolio of brands and connecting to our 17-24 year old target demographic.”
In her role, Ms. Fredman-Tarshis will work closely with the Company’s leadership team to further strengthen the PacSun brand among consumers while developing new and effective ways of reaching the consumer. She will report directly to Mr. Schoenfeld.
“I followed what Gary did with Vans as he turned it into a highly relevant global lifestyle brand, and I believe that PacSun is on the cusp of accomplishing a similar transformation,” said Ms. Fredman-Tarshis. “Much of my career has been focused on creating emotional connections with consumers and telling great stories that bring brands to life. I look forward to developing the brand’s Golden State of Mind(TM) positioning and celebrating the incredible stories PacSun has to share.”
About Pacific Sunwear of California, Inc.
Pacific Sunwear of California, Inc. and its subsidiaries (collectively, “PacSun” or the “Company”) is a leading specialty retailer focused on bringing customers a curated merchandise assortment featuring relevant and covetable brands that authentically embody the creativity, optimism and diversity inspired by the California lifestyle. The Company sells a combination of casual apparel, accessories and footwear designed to appeal to older teens and young adults. As of November 18, 2014, the Company operates 620 stores in all 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.
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