Press release:
(Portland) – adidas skateboarding and The Hundreds release the second drop from their two-part collaboration, the Crush Pack. The adidas skateboarding product collection references the brand’s soccer heritage and pays homage to two favorite youth activities of The Hundreds’ founders.
The pack is named after the top team in Bobby Hundred’s youth soccer league — the “Crush”. The Crush pack includes a signature Hundreds Adi-Ease shoe, custom Jags-print jacquard knit jersey, a long-sleeve CLIMALITE tee, and jacquard Climalite socks.
“We wanted to make a shoe that had emotional resonance and substance,” Bobby Hundreds said, “Something that made sense with the brand’s folklore and aesthetic, but also is wearable and smart.”
The Adi-Ease shoe design and construction is built for skateboarding, while taking key design cues from adidas soccer footwear archives. Inspired by vintage soccer shoes, The Hundreds incorporated a stitched pattern on the toe, customized heel overlay, and an extended tongue designed after adidas’ iconic Samba.
To celebrate the release of the Crush pack, adidas skateboarding and The Hundreds collaborated to produce the RSWD Invitational, a unique soccer tournament featuring teams spanning skateboarding and streetwear cultures. The six teams, captained by Bobby and Ben Hundreds, adidas skateboarder Lucas Puig, long time TransWorld Skateboarding editor Skin Phillips, photographer Van Styles, and Alexander Spit competed for the title at the legendary Hollywood High. A full recap will air on the next episode of Ghetto Bird on youtube.com/adidasskateboarding
The adidas skateboarding X The Hundreds Crush Pack is available at The Hundreds’ retail and online stores February 5th, and worldwide February 10th.
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About adidas skateboarding
Founded in 1998, adidas skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. adidas skateboarding supports a group of iconic, elite, and trend setting professional and amateur skateboarders from all over the world including Mark Gonzales, Dennis Busenitz and Na-kel Smith. adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group.
About The Hundreds
The Hundreds is the world’s first social merchandising company. Now in its 11th year, the global brand is a 2-part lifestyle project that houses both a clothing line and online-magazine. Co-founded by Ben and Bobby Hundreds in 2003, both ends of The Hundreds incorporate our trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds apparel is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California’s skateboarding, surf, punk, and hip-hop cultures.
