SPY unveils the Ace goggle at SIA

SPY® is happy to reveal the Ace—a midsized goggle available with the innovative Happy Lens™ and all-new Quick Draw™ lens change system for the 2015-2016 season.
Published: January 20, 2015

Press release:

CARLSBAD, Calif.—SPY® is happy to reveal the Ace—a midsized goggle available with the innovative Happy Lens™  and all-new Quick Draw™ lens change system for the 2015-2016 season. Outfitted with a sliding lever that allows you to swiftly release and reload the lens, the Ace marks the debut of the Happy Lens in a cylindrical snow goggle and packs more than a few tricks up its sleeve. Featuring SPY’s all new SIC® (Superior Injected Curve) Lens—an injected cylindrical lens with a unique tapered shape for impact protection and optical clarity—the Ace includes a free bonus lens and comes at a price point that won’t break the bank. Get an early look at the all-new Ace at SIA in Denver, CO, January 29 to February 1.

ACE FEATURES:

• Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness

• Features Quick Draw—a simple and swift lens change system that gives you the upper hand in ever-changing weather conditions

• Comes with a premium bonus lens that prepares you for any light conditions

• Built from flexible polyurethane that conforms to any face for a comfortable fit

• Anti-fog and anti-scratch SIC® lens featuring 100% UV protection

• Triple-layer Isotron® face foam featuring moisture-wicking Dri-Force™ fleece

• SPY’s proprietary Scoop® and RISE™ ventilation systems to combat lens fogging

• Compatible with the most popular helmets on the planet

HAPPY LENS:

SPY’s color and contrast enhancing Happy Lens is the first and only lens technology designed to allow in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave blue light and UV rays). Research indicates that exposure through the eyes to these “good rays” brings about a number of positive physiological changes, including elevated mood and increased alertness. Similar technology is used by lighting manufacturers in products designed to help with Seasonal Affective Disorder. SPY has a patent pending on this “therapeutic eyewear” and is the only eyewear company with this advanced technology.

This video provides a quick outline of the technology behind the Happy Lens:  https://vimeo.com/115656858

QUOTE:

“We’re happy to introduce the Ace to our goggle line,” says Travis Tomczak, SPY goggle line manager. “We worked hard to merge the stylistic elements of a cylindrical goggle without sacrificing a quick change lens system, and the result is an awesome piece at a competitive price point. The Ace also marks the introduction of SPY’s Happy Lens into cylindrical frames, which will allow consumers to experience the Happy Lens through a wide range of offerings at different price points.” 

MSRP: $110 to $130 USD 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series