Lost releases new high-performance hybrid

...Lost, the Southern California-based surfboard and apparel company adds a new board to its already versatile collection, a high-performance hybrid that bridges the gap between easy-riding “hybrid” boards and the HP shortboard.
Published: March 18, 2015

Press release:

IRVINE, Calif. (March 2015) – …Lost, the Southern California-based surfboard and apparel company adds a new board to its already versatile collection, a high-performance hybrid that bridges the gap between easy-riding “hybrid” boards and the HP shortboard.

The Short Round is …Lost’s latest high-performance hybrid, was tested all over Southern California in the summer of 2014, the board has more than impressed, and the buzz is spreading fast! While small, the Short Round is packed with characteristics made for high-performance riding.

The board features a low-entry rocker and a semi-wide nose with a forward-wide point and generous concave throughout giving the board its speed. The performance comes from a moderate, but not flipped-up, tail rocker; a double concave through the fins; and a modern bump squash tail found similarly on contest-style boards.

ABOUT …LOST:

..LOST was established almost two decades ago in San Clemente, California by Matt “Mayhem” Biolos and Mike Reola when they began producing T-shirts with art found on surfboards. Biolos and Reola assembled a surf team, began producing surf videos and Matt embarked on his board shaping career under the name Mayhem and Lost.  Art, music and athletes helped define the brand as a standout in the surf industry. Today …Lost is one of the leading global premier surfboard manufacturers, designing and producing men’s, boys’, women’s clothing and assorted accessories such as sandals, beach towels and hats.  …Lost products can be found in the finest surf shops and specialty retail throughout the world. Visit www.lostenterprises.com.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series