Press release:
Huntington Beach Calif., (April 2015) – Featuring 3000 sq feet of art, retail, rentals and adventure packages, classic surf brand Toes on the Nose is celebrating its newly expanded space at the Hyatt Regency Huntington Beach Resort & Spa on Saturday, April 11th from 5 – 8 pm with a Grand Opening Reception that is open to the public. Featured at their celebration will be slack key virtuoso Richard Knight, yoga experience from Beyond Yoga, plus the extraordinary art of Letty Nowak.
Nowak, the unparalleled artist who lives and works in Southern California, will not only be exhibiting some of her famed “Faces of Surfing” oil paintings featuring legends such as Rob Machado, Joel Tudor, Maya Gabeira, and HB local, Pete Townend, but she will also be unveiling her latest work, an oil on linen painting of iconic Hawaiian surf legend, Rabbit Kekai who rode his first wave in 1925 and was mentored by world famous Duke Kahanamoku.
“I’ve been following Letty’s work for a few years now and couldn’t think of a better artist to open our new store with,” says Toes owner, Richard Allred. “After some discussion, Letty and I decided that with all of Rabbit’s contributions to the world of surfing, plus him being a Toes on the Nose team rider for 16 years, it would be an honor to have his painting first viewed at our Opening Party. This also allows us to showcase our new gallery inside our shop. The store before us was an art gallery and we decided that it was essential to keep art an integral part of this space. We have dedicated almost a quarter of the shop for this gallery,” Allred adds.
The newly designed concept store embraces the iconic Toes on the Nose vibe featuring the fusion of authentic, organic and classic elegance with the purpose of maximizing the Hyatt guest experience of the California lifestyle. Through this expansive new space Toes on the Nose offers not only an art gallery, but surf lessons, yoga classes, surfboards and bike rentals. There is also a VIP meeting “boardroom” featuring wide screen TVs displaying their Corporate Party and Special Event Adventure Packages. Their guests will also have the ablity to take a video home of their activities via their newly created Go Pro Center. Retail offerings include their own Toes on the Nose line, Dylan for women, Carve Designs, Olokai, Maui Jim, Sanuk plus an array of artisan handmade candles and jewelry.
About Toes on the Nose:
Toes on the Nose, the Southern California surf inspired clothing brand is dedicated to the history and soul of surfing, offering a wide array of products including men’s, women’s, swimwear, children’s and accessories. Inspired by the art of nose riding, John Severson, the renowned surf artist and founder/publisher of Surfer magazine, coined the phrase and designed the logo “Toes on the Nose” for his Surfer Quarterly magazine back in 1961. The logo was used for an editorial column entitled “Toes on the Nose” depicting the classic maneuver of the surfer’s toes hanging off the edge of the surfboard. With Surfer magazine’s blessing, Toes on the Nose was established in 1992 in Laguna Beach, California, with the mission to define its image through the definitive soul and style of longboarding. Today, Toes on the Nose continues this tradition, catering to the surfer who wants the clean and classic style reflecting the simplicity of earlier times.
About Hyatt Huntington Beach Resort and Spa
Discover the oasis that is Hyatt Regency Huntington Beach Resort & Spa. Indulgent amenities and endless activities delight one and all. Allow our professional staff to assist you in ensuring a perfect stay at our Southern California luxury hotel and resort, from surfing adventures right to hosting a successful business gathering in our extensive event space.
