Press Release:
NIXON ANNOUNCES NEW SENIOR VICE PRESIDENT, DIRECT TO CONSUMER
ECOMMERCE AND DIGITAL DIRECT EXPERT TAPPED TO BRING EXPERIENCE AND LEADERSHIP TO OPTIMIZE NIXON’S CONSUMER DIRECT STRATEGIES
Encinitas, CA – Nixon announced today Timothy Mack as its new Senior Vice President, Direct to Consumer.
In this newly-created position, Mack will be responsible for Nixon’s global e-commerce and retail businesses, working closely with Nixon’s wholesale teams around the world to deliver incredible and consistent experiences of the Nixon brand wherever consumers decide to explore and shop. Mack brings over 20 years of experience in digital marketing and direct-to-consumer commerce—building consumer relationships; delivering brand stories across channels; and providing great, leading-edge shopping experiences.
“I am incredibly excited to welcome Tim to the Nixon team,” said Nick Stowe, Nixon’s CEO. “He brings a wealth of experience and a vision which will build upon the progress we’ve made in our digital and retail businesses, part of our goal of delivering insanely great experiences across all our distribution channels.”
“I have been presented with an amazing opportunity to join the Nixon team and fulfill a lifetime dream,” said Mack. “The team has done an incredible job building an authentic, differentiated brand that is recognized around the globe. I’ve been impressed by Nixon’s redesign of its e-commerce site and its new retail designs in Europe and Asia-Pacific. I’m excited to help take those to the next level, and alongside our wholesale channel partners, build a great, seamless experience for our customers.”
Prior to joining Nixon, Mack held executive e-commerce and marketing positions at a number of leading consumer brands, including Lucky Brand, Hot Topic, New York & Company, and L Brands.
About Nixon
Founded in 1998 in Encinitas, California, Nixon is a premium, global watch and accessories brand. Nixon’s team-designed, custom-built watches and accessories are sold in the best boardsport, fashion and specialty retailers in over 90 countries around the world. For more information, please visit: Nixon.com.
