Press release:
Anaheim, CA (April 21, 2015) — PacSun and On The Byas debuted their upcoming collection this weekend with an on-site after party for fans and attendees following the Star Wars Celebration. Fans and attendees enjoyed tunes spun by Los Angeles-based producer and DJ “Them Jeans” while previewing displays of the upcoming capsule alongside a few friendly Stormtroopers.
The PacSun x On The Byas collaboration is a creative mix of the iconic Star Wars characters and logos alongside amazing prints and patterns of the On The Byas line. This exclusive capsule features stunning fabrications including mock twist slub, tri-blend neps, heavy twills for the wovens and classic mesh jerseys. The Star Wars Celebration after party is just one of the unique activations that PacSun will be hosting in lieu of the collection launch. Upcoming events include a PacSun x On The Byas booth at ComicCon in addition to Star Wars character appearances at select PacSun retail stores. The collection includes three drops that are symbolic of the original three Star Wars films prior to Episode VII opening in December with the first drop landing on the May 4th Star Wars Holiday.
About PacSun
PacSun is dedicated to embracing the amazing diversity and unique sense of adventure that California offers at every turn based on this vast, yet attainable state. For over 30 years we’ve called California our home, with our offices located in the sun-drenched heart of Orange County. With over 600 stores across the country, we strive to embrace and deliver all aspects of the California lifestyle to our customers, leaving the possibilities limitless. For additional information on PacSun please visit www.pacsun.com.
