Press release:
ANAHEIM, CA—May 13th, 2015—PacSun is proud to announce the launch of “P.S. Erin Wasson,” a new fashion line designed in collaboration with model, actress and style icon Erin Wasson. Available exclusively in PacSun stores and online at PacSun.com, the capsule features an eclectic collection of on- trend young women’s pieces that captures Wasson’s laid-back, Americana styling and western sensibility inspired by her Texas roots.
The “P.S. Erin Wasson” summer collection was designed by Wasson from start to finish and embodies the brand’s summer theme of “Land of the Free.” The line features a mix of embroidered denim shorts and tops, easy-tanks with goddess necklines, Americana and bandana-inspired prints,several repurposed vintage pieces, as well as oversized tops with Erin’s catch phrase “Babe is Busy” emblazoned on them. Pricing for the “P.S. Erin Wasson” collection ranges from $24.95 to $59.95.
“Erin is a unique fit for PacSun, having worked with other leading action sports brands and her sassy embrace of California lifestyle,” said CEO Gary Schoenfeld. “We also wanted to tap into Erin’s Texas roots which can be felt in her Americana- inspired designs that are a great match with trends we see in the marketplace.”
The “P.S. Erin Wasson” collection will serve as a new brand under the PacSun umbrella, with future deliveries slated for Fall and Holiday 2015. Wasson styled and serves as the face of the brand’s first campaign.
“I’m very close to this customer— the younger style leader who’s very hip to what’s going on—and I feel like I can give these girls that authenticity,” said Wasson. “More than anything, I’m looking at my partnership with PacSun as a chance for me to build a brand and for this to be a moment of longevity.”
ABOUT PACIFIC SUNWEAR OF CALIFORNIA, INC.
Pacific Sunwear of California, Inc. and its subsidiaries (collectively, “PacSun” or the “Company”) is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of March 25, 2015, the Company operates 605 stores in all 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.
