Press release:
Long Beach, CA – In response to growing consumer demand, Rastaclat is thrilled to announce the launch of the MiniClat Collection, a smaller, slim-fit version of its Classic Shoelace Bracelet. In its fourth year, the brand has been making waves in the skate market, collaborating with brands such as Diamond Supply Co, In4Mation, Grizzly Griptape, Mountain Dew and curating ‘Signature Collections’ with the likes of Chaz Ortiz, Boo Johnson and Manny Santiago. The next evolution for Rastaclat is to welcome small wrist-wearers into the #CLATLIFE family with the launch of the MiniClat Collection.
Pronounced “rah-stuh-claht”, Rastaclat is a life brand dedicated to creating handmade, one-of-a-kind shoelace bracelets that encourage freedom of expression. “Spreading Positive Vibrations® is a universal concept that applies to all ages and all walks of life. The MiniClat Collection is simply an extension of our philosophy and a gateway for those who don’t fit the original Classic Shoelace Bracelet, but fit the ClatLife culture,” says Rastaclat Brand Manager Jayel Llano. The MiniClat #METOO campaign will launch the collection, featuring stylistic photographs of youth, capturing the positive, lighthearted and passionate spirit upon which the Rastaclat brand prides itself.
Like all Rastaclat products, the MiniClat is handcrafted with care. Made of durable 100 percent polyester fabric and alloy hardware emblazoned with the brand’s trademark lion logo, this premier MiniClat Collection is offered in six vibrant color options with product names hinting at classic and small-but-mighty reminders of our youth.
The MiniClat Collection will retail for $13.99 USD and be available starting June 5, 2015 via Rastaclat.com and in select retailers worldwide.
About Rastaclat
Rastaclat, meaning “the cloth of the righteous,” is dedicated to the spirit of Spreading Positive Vibrations® creating life inspired accessories and banding together to encourage freedom of expression for all. Founded in Long Beach, California from the roots of the action sports, art, music and street culture, Rastaclat encourages individual style, a sense of positivity and freedom of expression. Striving to build timeless and innovative accessories inspired by our everyday lives while embracing all cultures, we pride ourselves on our hand-made accessories and uncompromising quality designed in the United States. For more information on Rastaclat visit Rastaclat.com.
