Dragon launches new Cross Performance XP collection

Designed for exploration, adventure, and all types of outdoor action, Dragon's new Cross Performance XP Collection with Adaptive Technology delivers new levels of all-sport performance & adaptability without sacrificing style.
Published: July 1, 2015

Press release:

San Clemente, Ca. (July 1, 2015) – Designed for exploration, adventure, and all types of outdoor action, Dragon’s new Cross Performance XP Collection with Adaptive Technology delivers new levels of all-sport performance & adaptability without sacrificing style. The key to this new collection is Adaptive Technology, engineered by Dragon for instant adaptability through function-focused features like interchangeable temples for various conditions, Performance Lens Technology, and floatable frames. Finally you can wear one pair of shades for everything and adapt instantly on land, water, and snow.

For anything in and around the water, the SeafarerX and WatermanX features Adaptive Technology in the interchangeable Aqua Leash system for secure fit and floatable frames to reduce the risk of loss. Each sunglass also comes with our Performance Lens Technology which has injected polar tints with mirror coating, 5x more impact resistance than standard polycarbonate lenses, and provides maximum protection from sun UV and harsh elements such as salt water, sunblock, and fish guts.  Perfect for fishing, paddling, and all watersport activities, these glasses deliver the features to enhance your experience.

For land-based action ranging from mountain biking to trail running, the EnduroX offers specialized features that adapt to any condition for increased vision, protection, and durability.  With adjustable nose bridge and temples for the perfect fit, a ventilated lens system, and a lightweight frame, these sunglasses are made for activity.  One of the select styles of the EnduroX also comes with light-sensitive Transitions® lenses designed to maintain optimum light levels in all conditions through their photochromatic technology.

For those who like to spend time in the mountains or on the snow, the MountaineerX features interchangeable C-temples for secure fit, leather side shields to block reflective glare, and a rope lanyard system that reduces risk of loss.  The Performance Lens Technology for the MountaineerX comes with mirror tints for various light conditions, have 100% UV protection, and are impact resistant up to 5x that of standard polycarbonate lenses.

Built on over 20 years of eyewear innovation and Dragon’s roots in performance, the Cross Performance XP Collection with patented Adaptive Technology marks the brand’s dedication to the outdoor category. Whether your passions lead to adventure on land, sea, or snow, the Cross Performance XP Collection is Made For This.

Look for the new Cross Performance XP frames at select Dragon retailers or to find out more, go to DragonAlliance.com.

ABOUT DRAGON

Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a performance based and is distributed in over 50 countries. Dragon has a world class team of athletes which help inspire the product and technology, and produces a range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series