Press release:
Hermosa Beach, CA – HippyTree is honored to release The Westward Collection, a backpack collaboration with Jansport, the iconic bag and accessories brand. “As the original ‘Surf & Stone’ apparel company, it was a natural fit for HippyTree to join forces with Jansport, the original outdoor gear brand,” said HippyTree founder Andrew Sarnecki. The backpack collection lands at core surf and outdoor stores this week.
The collection includes three backpacks designed for aimless wandering from the mountains to the beach. Earlier in the year, the HippyTree Tribe embarked on a twenty-four hour road trip to test the durability and functionality of the packs. A bouldering excursion in Joshua Tree was followed by a paddle out at one of our favorite LA surf breaks. Safe to say the packs exceeded our high expectations. The bags feature a wet-dry bag, laptop sleeve and cooler zone for your favorite beverages – all the essentials for a day of scouting waves and hunting stone.
The Westward Collection backpacks can be found in premium surf and outdoor retail shops across the United States and internationally, and online at: https://www.hippytree.com.
About HippyTree
HippyTree is the original “Surf & Stone” apparel company. Founded in a Hermosa Beach garage in 2004 by a local surfer, climber, and artist, HippyTree is dedicated to designing products and graphics that embody the surf and climbing lifestyle. Marked by the green tree logo, HippyTree is committed to softening its environmental impact by using eco-friendly materials and manufacturing. HippyTree apparel is sold in surf, outdoor, and specialty retailers throughout the United States and Internationally.
