The trade show season got underway Thursday with a busy Agenda Show in Long Beach.
Quiksilver showcased its new, more youthful “Stay High” creative direction, Rusty made retailers happy by bringing a full coffee bar into its booth and Stance and Neff debuted new underwear lines at the show, which one observer described as the new “undie wars.”
We also learned that longtime Reef employee Lindy Williams is now working at Stance as the new Director of Demand Creation for Women.
And former longtime Quiksilver employee Steve Tully is consulting for Neff, which has opened an office in Orange County.
See photos from the show floor above in our slide show.
