Press release:
BOISE, Idaho – A noteworthy duo will release a collaboration next week featuring sunglasses printed with pizza, ice cream, and waffles on each pair. The three designs are made from 7ply Canadian Maple skateboard decks offering spring loaded hinges for any face shape and will retail for $95.
Proof Eyewear and Beloved Shirts hit it off as friends automatically meeting up at multiple tradeshows.
“I’ve been a big fan of Proof for a while, so I’m really excited about this collaboration. Their dedication to quality and design made it a natural fit.” Jeremiah Robison, CEO/Founder of Beloved Shirts.
The collaboration was a nobrainer for the two brands; it combines Proof’s skateboard deck design with Beloved’s youthful vibes for the perfect summer treat.
“We’re excited to release this small selection of outspoken sunglasses. We started using more graphics in our Skate Collection this season, but these frames are by far the wildest designs we’ve printed. This partnership was just as fun as the graphics; it was a breath of fresh air to embrace a more carefree side this summer.” Tanner Dame, Chief Operations Officer of Proof Eyewear.
The sunglasses will release online July 14th at belovedshirts.com and iwantproof.com. Only 50 pairs of each design will be available to public for $95.
About Proof
Proof was founded in 2010 by 3 brothers in Idaho, but its roots can be traced back to 1954 when their grandfather started a sawmill. The brothers grew up with sawdust in their veins working in the family mill and exploring the Idaho outdoors. The startup provides products handcrafted from sustainable materials including FSCcertified wood, cottonbased acetate, and repurposed skateboard decks. Proof stands firm on three principles: heritage, sustainability, and giving back. To learn more: iwantproof.com
About Beloved
Beloved Shirts is an allover print brand leading the sublimation charge in the USA. Based out of Provo, Utah, the company has done over $1.4 million USD in their first year of business and looks to more than double those numbers this year. With a strong and organic, following on instagram, the majority of their marketing efforts focus on social media. To learn more: belovedshirts.com
