Authentic Brands Group, the owner of Volcom and more than 40 other brands, said Friday it put forth a binding offer to buy Boardriders in a deal that would make it owner of nearly all of the action sports industry’s largest brands.
The offer begins a period of exclusivity between the two, with a closing expected in the third quarter, Authentic said in its announcement.
Authentic founder, Chair and CEO Jamie Salter would oversee a portfolio of brands that includes some of the industry’s largest, with the additions of Quiksilver, Billabong, Roxy, DC Shoes, RVCA, VonZipper, and Surf Dive ‘n Ski.
For more details, read a detailed story about the deal on our sister site Shop-Eat-Surf.
