Buckle Reports Tough April, Q1 as Sales Slide

Accessories offered the one bright spot and was the only reported segment to see an increase for the month.
Published: May 4, 2023

Kearney, Nebraska-based retailer The Buckle Inc.’s sales took a hit in April, with the company reporting on Thursday a slip in sales for the month across its men’s and women’s business.

The company counts 440 stores selling brands such as Brixton, Hurley, Z Supply, Billabong, and RVCA, in addition to a robust private label business.

The Buckle said net sales for the four weeks ended April 29 totaled $86.9 million, down 9.7% from the prior-year period.

Same-store sales for the same period dropped 10.2% year-over-year.

The decline was reported across the men’s and women’s business, which saw sales fall 10% and 11%, respectively for the month, according to sales commentary posted by The Buckle Vice President of Finance Adam Akerson.

Footwear at the company’s stores saw a big decline in April, with sales falling 32.5% as price points for the category rose 6%.

Accessories offered the one bright spot with sales increasing 4.5% across men’s and women’s, as price points for the category ticked up about 12%.

The Buckle reported average transaction values for the month up 5% as units per transaction rose 3.5%.

The month ended a fiscal first quarter that also saw the retailer report overall net sales of $282.8 million, a decline of 8.5% from the year-ago period.

Comparable sales for the April quarter slid 9.2% in comparison to a year ago.

The retailer, which had a recent market cap of $1.7 billion, is expected to report the full results of its first quarter on May 26.

Kari Hamanaka can be reached at kari@shop-eat-surf-outdoor.com. 

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