Carver Skateboards has hired Dave Root as its President. Carver has experienced incredible global growth over the past 18 months, and the team has worked harder and smarter to keep up with the exponential demand. Dave Root, previously General Manager for Absolute Board Co, brings with him two decades of industry experience and process implementation after helping to manage well-established skate hardgood brands Penny, Z-Flex, and Arbor Skateboards through the ups and down of the skate category.
As the original pioneer of the Surfskate category, Carver has been at the forefront of the explosion in demand for Surfskates throughout the pandemic bubble. Although the brand benefited from a serious bounce due to the pandemic, domestic and international growth had been steadily accelerating prior to the pandemic and currently shows no signs of slowing down at all. We are excited to have Dave’s support and experience as we build our business and company culture around this dedicated brand.
Founder and CEO Neil Carver has transitioned the daily operations to Dave and is now focusing on innovation for Carver along with partner Greg Falk, which is an exciting outlook if you know anything about the history of these two inventors.
“I feel honored and energized to join such an innovative company at this point in its trajectory,” says Dave of his new position. “Carver has an unreal team in place and has earned every ounce of its reputation for quality, vision, and commitment to this industry. Today we are injecting as much passion and vision into Carver’s back-end operations as this team has poured into product design and craftsman quality throughout its 25 year history.”
