Chubbies closed out 2025 with 9% full-year revenue growth, supported by strategic retail partnerships and consistent direct-to-consumer demand, according to parent company Solo Brands Inc.
The brand, known for its brightly colored swim trunks and short-sleeve wovens, saw total sales reach $122.9 million for the year.
While the brand achieved strong margins and overall annual growth, the final quarter of the year presented some headwinds. Declining website traffic and lower wholesale replenishment activity resulted in a softer fourth quarter.
Chubbies Full-Year Gains Offset Fourth-Quarter Declines
For the full year ending December 31, Chubbies reported a 9.1% increase in net sales, adding $10.2 million to reach $122.9 million. This growth was largely driven by the brand’s expanding retail strategic partnerships, alongside a solid performance in its direct-to-consumer (DTC) sales channel.
Chubbies also posted improvements in profitability. Segment EBITDA for the year reached $22.4 million, or 18.2% of net sales. That compares to $15.8 million, or 14% of net sales, reported in the prior year.
Chubbies Reports 20% Fourth-Quarter Revenue Drop
Despite the strong annual performance, the brand faced a challenging fourth quarter. Q4 net sales declined by 20% to $19.3 million. This contraction reflected lower replenishment activity from wholesale partners compared to the same period last year. DTC sales also declined because of reduced website traffic.
Profitability took a hit during the quarter. Q4 segment EBITDA fell to $0.9 million, or 4.5% of net sales, dropping from $3.3 million, or 13.7% of net sales, in the prior-year period.
Expanding the Chubbies Portfolio with Cheekies
Chubbies recently moved beyond men’s by entering the women’s swimwear market with a new brand called Cheekies.
The debut collection is currently available through the brand’s direct-to-consumer website. To support the launch, Cheekies secured Dick’s Sporting Goods as its initial wholesale partner. The product line is slated to roll out on Dicks.com and in select Dick’s stores in April 2026.
Solo Brands Navigates a Turbulent Year
While Chubbies delivered annual top-line growth, its parent company, Solo Brands Inc., experienced a more difficult 2025. Consolidated net sales for the year fell by 30.4% to $316.6 million.
This drop was primarily driven by lower retail and DTC sales within the core Solo Stove segment, which reported a revenue decline of 43.8% to $167.2 million. The company said that sales momentum from Chubbies during the first half of the year helped partially offset these broader declines.
Solo Brands Inc. reported a net loss of $145.4 million for the year. This is an improvement from the net loss of $180.2 million recorded in 2024. However, the company’s adjusted net loss landed at $14.7 million for 2025, compared to the adjusted net income of $11.4 million reported in the previous year.
“Fiscal 2025 was a year of significant change for Solo Brands,” said John Larson, president and chief executive officer, in a statement. “We took decisive actions to simplify the organization, better align our channel strategy with key retail partners, reduce our cost base, and sharpen our focus on profitability and cash generation. Despite a substantial revenue decline, particularly at Solo Stove, management actions drove a 39% reduction in fourth quarter SG&A, a significant improvement in Adjusted EBITDA, and positive operating cash flow for the third consecutive quarter.”
