KR3W Brand Director Brad Alband has left the brand, which was acquired last year by K-Swiss Global Brands.
Brad will be starting his own agency, Know Bad Daze, where he will be managing sales, marketing and product design for multiple projects.
Prior to working at KR3W, Brad worked in the snow category at Volcom and Sole Technology.
KR3W and Supra were part of One Distribution before being acquired by K-Swiss in 2015. After the purchase, the founders of One Distribution left the business and KR3W opened a creative office in Costa Mesa, while Supra headquarters moved to K-Swiss offices in Westlake Village.
K-Swiss quickly changed many back-end operations for the brands, including moving to a new warehouse and migrating to SAP. We have heard from retailers there have been glitches, with late shipments the biggest concern.
Â
