Eric Crane, the owner and CEO of Electric, has made a key appointment at the company.
He recently promoted Steve Hurst to the role of President and COO.
Steve has been with the company for 12 years, and has worked in product, sales, logistics, and production.
“He was the best fit to be my right hand in running the business,” Eric told us in an email.
Sales, production and logistics will report to Steve in North America. Eric will continue to directly oversee finance, product, marketing and design worldwide.
Steve and Eric will work together to manage the international business.
Eric also promoted Derek Bradley to VP of Operations to backfill Steve’s day-to-day. Derek was previously director of sales operations.
Eric became the sole owner of Electric in March, when he purchased the brand from previous owner Kering.
