How Billabong Executed Warhol Launch

Photos of how the collaboration with the Andy Warhol Foundation is showing up on retail floors, and from the launch party Billabong threw in Venice Beach

Published: April 26, 2017By Tiffany Montgomery

Curl California - Photo courtesy of Billabong

For Billabong’s first ever, dual-gender global launch, the brand put a lot of effort into creating special presentations at retail.

We have some photos of how the collaboration with the Andy Warhol Foundation is showing up on retail floors, and from the launch party Billabong threw in Venice Beach to kick off the campaign.

See the photos in our slide show.