The snowboard section carried the energy on the SIA Snow Show floor again on Friday and Saturday.
Several brand executives told us that while the show is a key component of their winter schedules, they’re writing less paper here because they’re taking more pre-bookings, and because fewer retailers are attending.
Many also noted a continued shift to writing orders at regional shows in December while using later national shows like this to showcase more products, tell marketing stories, and help retailers fine-tune orders.
We have photos from the floor and from several brands in our slide show.
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