RAEN OPTICS APPOINTS JEFF FITZHUGH TO CEO
Seasoned industry executive to lead growth of the Southern California eyewear brand
OCEANSIDE, CA – November 16, 2015 – RAEN Optics, the award winning handmade eyewear brand from Southern California, announced today that Jeff Fitzhugh has been appointed Chief Executive Officer. Fitzhugh brings a wealth of experience and knowledge growing global household names. Over the past three years, RAEN has experienced explosive growth in the highly competitive eyewear category. Fitzhugh will be a key asset to support the team and steer the brand toward global recognition.
“With the momentum that RAEN has experienced we’re excited to add Jeff to our growing team. His proven track record and experience in the industry makes us confident he will continue to take RAEN to new heights,” said Justin Heit, Creative Director and Co-Founder of RAEN Optics.
“I was lucky enough to be introduced to RAEN at their very first tradeshow back in 2009,” said Fitzhugh. “I immediately became a huge fan of the brand and have been wearing RAEN products throughout the years. The attention to detail and design that goes into every RAEN piece is unmatched. I am super excited to be working with such a talented group of people.”
Fitzhugh has built his reputation by building talented teams and in turn growing sales and profits exponentially for industry leading brands. His career spans more than two decades and has held executive positions with brands including; Sanuk, DC Shoes, Oakley, and Converse.
For more information on RAEN, visit raen.com.
About RAEN
RAEN is a classics-driven brand, aimed at bringing intrinsic value and authenticity to the eyewear market. Our goal is to provide timeless, tangible, quality items that function within our active lifestyles and those of our consumers. We are designers who are determined to continually bring new and innovative products to the marketplace; created for and inspired by the lives we live.
