…LOST HOLDINGS APPOINTS RICK PETRI PRESIDENT
Experienced leader brings proven track record building global consumer brands
IRVINE, Calif. (November 2015) — …Lost Holdings announced today the newest addition to the executive team with the appointment of Rick Petri as president. Petri will be directly responsible for all aspects of the business, including men’s apparel, women’s apparel and accessories, effective December 1.
“Rick’s appointment strengthens our global brand, with his extensive experience in the industry,” said …Lost Holdings CEO Nick Agakanian. “Rick has the all-around skills – including merchandising, marketing, and sales – to capitalize on the resources we bring to the table.”
For the last 27 years, Petri has been involved in the surf industry, most recently having served as executive vice president and chairman of the men’s surfwear category at Rip Curl USA. There he managed all men’s product categories and strategized with the Rip Curl team on marketing, sales and retail initiatives. Prior to that, Petri spent six years with O’Neill where he held a range of management positions, including marketing director, brand manager for accessories and footwear, director of men’s merchandising and design, finally serving as vice president of men’s merchandising and design.
“We are thrilled to have Rick join the team,” said Joel Cooper, CEO of …Lost International. “He is well respected in the industry, has an impeccable track record, and brings the kind of leadership that can help grow our business.”
Co-Founder Matt Biolos is thrilled with the appointment and looking forward to working with Petri, he said.
“I am excited to finally get to work with Rick who is both a friend and a veteran in the industry,” co-founder Mike Reola added. “I can’t think of anyone who understands the …Lost DNA better than Rick – from the surfboards to the clothing to the San Clemente Culture.”
Regarding his new role with …Lost Holdings, Rick said, “Joining the …Lost team is an opportunity I could not turn down. I have known the people at …Lost for many years, and I see a big growth opportunity. The strength of …Lost Surfboards gives us authenticity at a core level that is unmatched. I look forward to this new venture.”
About …Lost
…Lost is one of the world’s leaders in action sports and beach culture, offering a wide range of apparel, accessories and hardgoods. …Lost was founded in San Clemente by Matt Biolos and Mike Reola in ’91 or ‘92 with the simple premise of not being lost in the herd of mainstream sports but rather immersed in the surfing and skating lifestyle of southern California. Today …Lost is one of the leading surfboard builders in the world, designing and producing men’s, boy’s, and assorted accessories such as sandals, beach towels and hats. In 2014, the company launched Sea Gypsies, a contemporary line for women. …Lost products can be found in the finest surf shops and specialty retail stores throughout the world as well as through various e-commerce channels. Visit www.lostenterprises.com for more information.
