September a challenging month for The Buckle

Details about how the industry customer performed during the month.

Published: October 8, 2015

Every category recorded sales declines at The Buckle in September, and the women’s business remains particularly tough.

Overall, same-store sales declined 6.7% for the month.

Men’s sales fell 2%, and accounted for 42% of total sales. Strong categories included casual bottoms, knit shirts, shorts and accessories.

Women’s sales declined 8%, and accounted for 58% of total sales. Strong categories included casual bottoms, woven tops and dresses.

Accessories sales fell 1.5% in men’s and women’s combined, and footwear sales dropped 1%.

Year-to-date, The Buckle’s same-store sales were down 2.8% through Oct. 4.

The Buckle operates 465 stores.

 

 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series