The Buckle challenged in January

Details about how major categories performed at The Buckle last month.

Published: February 4, 2016

Important industry customer The Buckle reported a tough January, with same store sales falling 11.3% for the month.

Every category reported sales declines, and the women’s business continues to be the most challenged.

Total women’s sales fell 13.5%. Woven tops and dresses recorded positive results.

Total men’s sales fell 8.5%. Strong performers included casual bottoms, sweaters and outerwear.

Accessories sales declined 4% and footwear sales dropped 12%.

The Buckle operates 468 stores. A portion of their stores are concentrated in areas impacted by the ailing energy sector.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series