SES spent some time Friday afternoon on Main Street during the Vans U.S. Open of Surfing to see how industry brands were activating during the event.
While there was a steady stream of autograph signing sessions and a full array of eye-catching widow displays in key stores, overall, the atmosphere seemed much quieter than in years past.
We have photos of what we noticed during the day, and also the people we ran into along the way. We also have some photos of the contest crowds courtesy of Vans.
