Volcom announced today the appointment of Lyndsey Roach as Global Head of Womens business, effective April 1, 2016. She will report to Todd Hymel, Volcom CEO.
Lyndsey Roach will be responsible for the overall direction and performance of the Womens business at Volcom. She brings more than 15 years of experience in strategy, marketing, creative and sales.
Prior to joining Volcom, Lyndsey co-founded the Box Creative Agency, a full service marketing and creative agency focused on brand strategy, product launches and creative direction. Prior to that, Lyndsey was the Vice President of Women’s Marketing at Hurley where she directed global marketing initiatives. She has held several other positions during her twelve years at Hurley and Nike. Lyndsey also sits on the board of the Paul Walker Foundation, which aims to empower future generations to protect the oceans and wildlife.
“I am excited to create this role within Volcom because our womens business represents an untapped opportunity worldwide,” said Todd Hymel, Volcom CEO. “Having Lyndsey take on this leadership role at the executive level will ensure that we have a global vision on our womens business all day, every day.”
“I am looking forward to joining the team in this new role,” said Lyndsey Roach. “Volcom Womens has a unique brand positioning and the womens team has made huge strides to set up a strong foundation for future success.”
About Volcom, Inc.
Volcom was founded in 1991 on the belief that there is a higher level of consciousness to be found within one’s self through the internal and external journeys that board-sports, music, art and film provide. The company prides itself on making quality apparel, outerwear, footwear and accessories that not only exemplify the lifestyle, but also enhance the ability to live it. By being the first to combine surfing, skating and snowboarding under one brand from inception, a new future was forged and a generation of liberation was born. For over two decades, Volcom has been TRUE TO THIS… the quest for Spiritual Intoxication. For more information, please visit www.volcom.com. Volcom is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. https://www.kering.com
