Former Revelyst Sales Director Joins Oboz as VP of Sales

Lauren Colalillo has also worked with Wilson, Arc’teryx, Salomon, Coleman, and Marmot.
Published: January 23, 2025

Oboz Footwear has named Lauren Colalillo VP of Sales. Colalillo joins Oboz with over 15 years of sales leadership experience in the outdoor and sporting goods markets.

Reporting directly to Oboz President Amy Beck, Colalillo will oversee all sales activities for the brand, according to a news release.

“The minute I met Lauren I knew she was the one to drive our sales strategy,” Beck said in a statement. “Her love for hiking, infectious energy, and keen business sense were immediately evident and will help us build on our global strategy and inspire more people to love hiking and love Oboz.”

Colalillo brings 15 years of experience to the role. She was most recently the senior sales director at Revelyst, working with brands including Simms, Bushnell, Primos, and Camp Chef. She began her career with Wilson Sporting Goods and has worked in sales positions with Arc’teryx, Salomon, Coleman, and Marmot.

Colalillo’s new team will include Oboz’s regional sales managers Joel Conybear and Christian Schumacher, as well as sales operations led by Director Steve Lowry. She will also manage international sales.

“Oboz is a brand renowned for its exceptional products and commitment to environmental stewardship and with its growing awareness and a clear vision, its future is bright and ripe with opportunities ahead,” Colalillo said. “As someone who loves to hike and camp, I’m inspired to work with a team that shares the same commitments, passions, and energy.”

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series