Noel Geoffroy, the CEO of Hydro Flask and Osprey parent company Helen of Troy, has departed the role, effective immediately.
CFO Brian Grass has been appointed interim CEO by the board of directors, according to a news release. Former senior vice pesident, finance for the company’s home and outdoor segment, Tracy Scheuerman, has been appointed interim CFO.
Geoffroy joined Helen of Troy in 2022. She served as COO before being appointed CEO in March 2024.
“The board thanks Ms. Geoffroy for her service and looks forward to partnering with Mr. Grass and our talented global leadership team to improve the long-term health of our brands and position the company for sustained shareholder value creation,” said Helen of Troy Chairman of the Board Timothy Meeker in a statement. The board has begun an executive search for a new CEO, said the release.
“As we work to identify the company’s next CEO, our priority will be selecting a leader who closely aligns with the board’s strong belief that this company has tremendous growth potential,” Meeker said.
Grass came out of retirement to rejoin Helen of Troy in 2023. He first joined the company in 2006, and served as CFO from 2014 to 2021 before retiring. He returned to the company as senior vice president, assistant chief financial officer, and then became interim CFO in April 2023. Before joining Helen of Troy, he worked in public accounting at KPMG for seven years.
“I’m honored to be named the interim CEO of Helen of Troy, the company that I’ve been privileged to serve for almost two decades,” Grass said. “I am committed to working closely with the board, our leadership team, and our talented associates to capitalize on the opportunities we see in front of us and enable our powerful portfolio of global brands to more profitably grow in the year ahead and well into the future. Like the board, I strongly believe in Helen of Troy’s tremendous potential for sustainable growth and long-term shareholder value creation.”
Tracy Scheuerman joined the company in March 2004 through its acquisition of OXO International, where she served as controller for three years prior to the acquisition. OXO comprised the former housewares segment before it was renamed home and outdoor in 2023. Scheuerman continued to serve as controller of OXO until her promotion in 2008 to vice president, finance and supply chain of the housewares segment. In 2015, Scheuerman was appointed senior vice president, finance and operations of the housewares segment, where she led the financial and operational management of OXO, Hydro Flask, and Osprey, and served until her retirement in 2024. After her retirement, she worked as a consultant with the company until her appointment as interim CFO.
Helen of Troy reported its full year and fourth-quarter earnings last week, and warned that trade policy uncertainty and increased tariff meant it could no longer stick to its long-term strategy and financial plans.
Consolidated companywide net sales declined by 4.9% to $1.9 billion in fiscal 2025 compared to the previous year. In the quarter, total consolidated net sales declined by 0.7% in the three months ended Feb. 28 to $485.9 million. Net income for the fiscal year declined 26% to $123 million.
