Liberated Brands announced Thursday that it has named Jenna Woodhull global head of women’s product.
Woodhull spent the past 10 years at Brixton, most recently serving as chief merchandising officer. She also co-founded the Band of Martians Showroom and Brand Agency, and spent time at Hurley in both design and sales leadership roles.
Jenna Woodhull – Photo courtesy of Liberated Brands
However, she is also a Volcom veteran, and worked as global vice president of design and merchandising from 2010 to 2013. She started her career as a sales rep for the brand from 1999 to 2005.
At Liberated, she is filling the role vacated by Katie Singer, who is now chief merchandising officer at Z Supply. In Woodhull’s new job, she will guide the women’s design and merchandising for brands such as Volcom, RVCA, and Billabong.
“It’s a heartfelt return to Liberated Brands, where my journey began,” Woodhull said. “The essence of Volcom has endured through times of transformation, fostering a familial bond that I’ve always cherished. Collaborating with the exceptional teams across our family of brands is an honor. Our collective vision is to bolster each brand’s distinct presence while serving our varied consumer base. I’m excited to drive this innovative chapter forward.”
Liberated has the license to operate several brands including, Volcom, RVCA, Billabong, and Spyder, all of which are owned by Authentic Brands Group. Liberated also owns Captain Fin.
“Jenna’s return is a strategic gain for Liberated Brands,” said CEO Todd Hymel. “Her profound insights and dynamic approach are unmatched. We’re confident she will propel our women’s collections to new heights, aligning with our ethos of authentic and innovative design.”
