Peter Sachs, the longtime U.S. general manager at LOWA Boots, is stepping down after nearly 30 years at the brand.
Lance Taylor, who previously served for 17 years at Salomon, will take over the role, according to a news release.
Sachs launched the German brand’s U.S. operations in 1996.
“Over the last, almost 30 years Peter has built the LOWA business in the U.S. from scratch, having reached an all-time high revenue level last year,” said Alexander Nicolai, the CEO of LOWA Sportschuhe GmbH. “Today, LOWA in the USA is a brand well known for premium quality and exceptional dealer and consumer service. With a distribution at key specialty retailers, the appreciation of our brand amongst the retail landscape and with outdoor enthusiasts is exceptional. I personally want to thank Peter for his service and dedication to our brand for almost a lifetime.”
Taylor has more than 20 years of experience working in the outdoor and performance industries, and most recently led the outdoor national business unit at Salomon. He’ll be tasked with growing LOWA’s market position and deepening its connection with specialty retailers and consumers.
“I’m honored to join the LOWA family and build upon the incredible foundation that Peter Sachs established in the U.S. market,” said Taylor. “LOWA’s unwavering commitment to quality, performance, and specialty retail has long earned my respect. I’m excited to lead the brand’s go-to-market strategy and help drive its next phase of growth in the U.S.”
Sachs will work closely with Taylor over the coming months to ensure a smooth transition, which is scheduled to be completed by the end of the third quarter.
“Lance brings the experience, insight, and respect for the outdoor industry that will serve LOWA well as it enters its next chapter,” Sachs said. “I’m proud of what we’ve built and confident the brand is in great hands moving forward.”
LOWA expanded its U.S. marketing and sales teams earlier this year.
