Db Bags will use a minority investment from LVMH Luxury Ventures Fund (LLV) to boost its growth and global expansion plans, according to a news release.
The investment marks LVMH’s first in Norway and the second in Scandinavia, after Our Legacy.
Db was founded in 2012 by entrepreneur Truls Brataas and free-skier Jon Olsson, and it’s the first-ever major funding round the brand has undertaken.
“Receiving backing from LLV is a huge milestone for us,” said CEO Richard Collier in a statement. “While Db will stay authentic to its core communities in snow, surf and skate, LLV’s global perspective, credibility and strategic knowledge makes this a perfect fit for our vision of what the brand can become.”
The funds will be used toward strategic partnerships, and Db will double down on its core North European markets and accelerate growth in the U.S. and Asia.
Db’s sleek, minimal aesthetic and durable design is appealing to both urban and outdoor adventurers.
“Today’s premium traveler isn’t looking for the same old black suitcase – they want travel gear that reflects their lifestyle,” said Brataas in a statement. “They want to travel with a premium brand that shares their values.”
Design innovation will also be a priority for the brand, with plans for an aluminum luggage line in 2026 to go alongside its award-winning Ramverk pro series. It will also launch a range of golf travel gear.
“Db is a reference in the bags and luggage sector, combining truly distinctive designs, high-quality and functionality, and geared towards a close community of outdoor enthusiasts, athletes, creative people and passionate travelers, with whom the brand entertains deep ties,” said Julie Bercovy, CEO of LVMH Luxury Ventures Advisors, in a statement. “Db has a strong position in Scandinavia with an untapped growth potential in the rest of the world. We are confident that it will also become a global brand thanks to the expertise and full-hearted dedication of Truls, Richard and their team.”
