NW Alpine, the Oregon-based outdoor apparel brand known for manufacturing in the U.S., is ceasing operations.
“While NW Alpine revenues have been growing significantly (year-over-year) and we’ve been marginally profitable in 2025, ultimately our cash situation has put us into an untenable position, perhaps the most classic way to go out of business,” said founder Bill Amos in a post on LinkedIn. “Combine those struggles with deteriorating consumer confidence and a generally floundering outdoor industry, after exploring many options we’ve decided that it no longer makes sense to continue operating.”
The Trump administration’s higher tariff rates were implemented in part to promote domestic manufacturing, which can be tough to achieve for many brands to achieve affordably, especially if they require specialized skills to produce items. Amos previously shared his challenges of operating a factory, which shuttered in 2022, with SESO. In his post on LinkedIn, Amos said that NW Alpine’s commitment to U.S. manufacturing wasn’t the sole reason for the brand’s demise,
“This shouldn’t be taken as a sign that U.S. manufacturing isn’t a viable path forward for outdoor apparel brands, simply that the sum of NWA’s parts ultimately weren’t,” Amos said. “There are so many factors that go into the success of any business. Luckily, there are other entrepreneurs continuing to fight the good fight that folks interested in supporting American manufacturing can support. Brands like: Youer®, Wuru Wool Company, Burgeon Outdoor, Alpine Fit and more.”
NW Alpine will liquidate its inventory, starting at full price, before discounting products over the coming weeks. The company will also be offloading its unused fabrics, Amos said.
“I’d like to thank all of our customers and retailers who have supported us over the last fifteen years,” Amos said. “Obviously we wouldn’t exist without you and I’m humbled that in a market as competitive as outdoor apparel you chose to trust NW Alpine to accompany you on your adventures.”
