- Oakley and Ray-Ban were both named among EssilorLuxottica’s top performing brands in the first half of 2026, with CEO Francesco Milleri crediting AI wearables momentum directly to the two brands.
- Revenue reached 14.818 billion euros for the half, up 9.7% at constant exchange rates, with AI eyewear sales almost doubling in the second quarter alone.
- Adjusted operating profit climbed 15% at constant exchange rates, with margin expanding to 18.6% of revenue.
EssilorLuxottica’s first half 2026 results put Oakley and Ray-Ban at the center of the company’s growth story, with both brands repeatedly singled out as top performers across regions as the company’s AI eyewear category continued to scale.
Oakley and Ray-Ban Lead Brand Performance
In the company’s earnings statement, Chairman and CEO Francesco Milleri and Deputy CEO Paul du Saillant pointed directly to the two brands as drivers of the company’s wearables momentum, saying the half’s progress included “the sustained success of AI-powered wearables, driven by our iconic Ray-Ban and Oakley brands and our core expertise.”
For the full first half, EssilorLuxottica said Ray-Ban, Oakley and Miu Miu emerged as the top performing brands within its wholesale business, with innovation in the lens category also contributing to growth. In the second quarter alone, the company said Ray-Ban and Oakley were bolstered by the AI eyewear category.
Regionally, Oakley and Ray-Ban performance held up across geographies. In EMEA, the two brands delivered a positive contribution to quarterly results even as the broader eyewear category showed mixed trends among luxury names. In Latin America, Ray-Ban and Oakley AI eyewear helped support a stable performance in Brazil, while demand for AI eyewear in both Mexico and Brazil further lifted results.
In North America, Ray-Ban stood out specifically, supported by positive trends in both traditional eyewear and its AI lineup.
AI Eyewear Category Keeps Expanding
The company said AI eyewear sales almost doubled in the second quarter compared to the same period last year, a pace it described as exponential. Much of that momentum traces back to EssilorLuxottica’s continued build out of its AI eyewear portfolio with Meta. In the first half, the two companies expanded the Ray-Ban Meta lineup with new optical-first styles designed for prescription wearers, the Blayzer Optics and Scriber Optics collections, alongside new colorways for Oakley Meta products including Oakley Meta Vanguard, which is aimed at athletes and now available with Transitions lenses paired with Oakley’s Prizm lens technology.
On June 23, EssilorLuxottica and Meta went further, launching Meta Glasses, a new jointly branded AI eyewear collection starting at $299 and aimed at broadening the category beyond its existing lineup, which the companies described as ranging from Ray-Ban Meta as the top selling AI eyewear in the world to Oakley Meta’s athletic positioning to the Meta Ray-Ban Display.
The company also announced a long-term joint development agreement with Applied Materials in June to advance waveguide and adaptive lens technologies for future augmented reality eyewear, a step EssilorLuxottica described as accelerating the path from research to manufacturable optical products.
Financial Highlights
EssilorLuxottica reported revenue of 14.818 billion euros for the first half, up 9.7% at constant exchange rates and 5.7% at current exchange rates. The direct to consumer segment posted revenue of 8.001 billion euros, up 11.4% at constant exchange rates, while wholesale posted 6.817 billion euros, up 7.8% at constant exchange rates.
Comparable-store sales rose 8% in the second quarter, accelerating from 7% growth in the first quarter, with both optical and sun banners contributing across regions. The company’s myopia management portfolio grew 24% in the second quarter.
Adjusted gross profit reached 9.411 billion euros, representing 63.5% of revenue, which the company attributed in part to the improved profitability of wearable products. Adjusted operating profit rose 15% at constant exchange rates to 2.751 billion euros, representing 18.6% of revenue.
The company ended the period with 19,686 total stores, up from 17,750 at the end of December 2025, including 15,670 corporate stores.
