Obermeyer Appoints Former Mammut GM Kris Kuster CEO

Kuster will lead the Aspen-based ski and outerwear brand as it looks to transform into a premium year-round sports company. Obermeyer also announced it will raise prices on some fall and winter product this year because of tariffs.
Published: June 3, 2025

Kris Kuster, formerly of Mammut Sports Group AG and X-Bionic, is joining Sport Obermeyer as CEO as the Aspen-based ski and outerwear brand works to transform into a year-round, premium outdoor sports company.

Kalin Tegman has also been promoted to director of sales and Lilly McSwain has been named customer service manager as the brand refreshes its leadership team as part of its new direction, according to a news release.

Launching in Spring/Summer 2026, Obermeyer will unveil two specialty capsule collections for women as well as an everyday collection. Kuster, the former North American general manager at Mammut, will announce more details about the collections in the coming weeks.

“This moment marks the beginning of a new chapter for Obermeyer,” Kuster said in a statement. “Our team is energized to build on our incredible legacy while expanding our relevance across seasons, categories, and consumer segments – with a renewed focus on women and innovation. We’re investing in the future, and our commitment to premium design and performance has never been stronger.”

Obermeyer was founded by Klaus Obermeyer in 1947. At 105 years old, Obermeyer will remain an active board member and president.

“For over 75 years, my passion has been helping people and families experience the joy of the mountains through thoughtfully designed gear,” Obermeyer said. “As we look to the future, it’s time for a fresh leadership to carry that mission forward. Kris understands our heritage, shares our love for the outdoors, and brings the vision and experience to lead Obermeyer into its next great chapter.”

Oberneyer also announced it will be implementing a price increase on some Fall/Winter 2025 products to offset tariffs.

“This decision was not made lightly,” Kuster added. “Tariffs have placed new financial strain on U.S. companies like ours that rely on global supply chains. These adjustments allow us to continue delivering quality without compromising the integrity or innovation of our product.”

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series