Outdoor Retailer show has a full roster of brand activations, parties, and education sessions lined up for the upcoming event June 17-19 in Salt Lake City, Utah.
Get ready for a rooftop, poolside industry party sponsored by Shopify, an early morning hike, a pickleball showdown, happy hours, education sessions, and of course, lots of business getting done on the show floor.
The summer show will debut many changes for Outdoor Retailer including a major effort to increase the number of buyers thanks to a new hosted buyer program, which covers a portion of the travel and hotel costs for qualified buyers.
A wide range of retailers have registered to attend from both independent specialty and high-volume chain accounts alike, including Alpine Shop, Academy Sports, Dunham’s Sports, L.L. Bean, Backcountry, River Sports Outfitters, Christy Sports, Piragis Northwoods Co., Bass Pro Shops, Big Cedar Lodge, POWDR, Title Nine, Boyne Resorts, and Anaconda, which operates more than 70 outdoor stores in Australia. Also attending: buyers from Macy’s, Zappos, and Hibbett’s.
“We are excited to welcome everyone to Outdoor Retailer in just a few weeks, including the large number of buyers from key domestic and international outdoor accounts,” said Outdoor Retailer Show Director Sean Smith. “In addition to the business getting done on the show floor, we’ll have lots of networking opportunities, parties, events, education sessions, and much more for attendees to both get inspired and have some fun as well.”
Also new this year: The sourcing portion of Outdoor Retailer has been elevated to its own trade show, Outdoor Design + Innovation (ODI). ODI will be co-located with OR and run over the same dates.
Notable Brands
Economic development divisions of two states – Arkansas and Maine – are coming to the show and bringing several outdoor brands with them to exhibit.
The Arkansas pavilion will feature five brands:
Adventure Trail Outfitters (Overland Shower)
The Maine Outdoor Brands space will include four brands:
A small sampling of other notable brands includes Canyon Coolers, GSI Outdoors, Goodr, Grand Trunk, TikTok Shop, Klymit, Liberty Mountain, Stansport, Sand Cloud, Sun Bum, Bombora Gear, Skratch Labs, Westfield Outdoors and many more.
See a complete list of brands exhibiting at Outdoor Retailer here and ODI here.
Parties and Events
Shopify is hosting the Industry Party on Monday, the first night of the shows, outside on the Hyatt Regency pool deck.
The party includes music, games, networking, free appetizers, drinks and more for show attendees and exhibitors.
The 6th Annual Outdoor Retailer Innovation Awards reception takes place Tuesday night from 4:30 to 6 p.m. at The Ranger Station on the Outdoor Retailer show floor. Attendees can see the most innovative new products in the outdoor industry, grab a drink, and network.
Elastic Suite is hosting a Pickleball Palooza on Monday and Tuesday at Outdoor Retailer from 4:30 to 6 p.m. that includes a brand versus brand showdown.
Smokey Bear’s 80th Birthday Party takes place at the M&W Design booth Tuesday from 2 to 3 p.m. Attendees can meet Smokey, and M&W Design will be giving away T-shirts and birthday treats.
MyTrailPals is hosting an Outdoor Retailer Kick Off Hike Monday at 6:30 a.m. before the show opens for the day. The hike will take place on the scenic trails of Salt Lake City. RSVP here.
Outdoor Retailer will also host a Media Preview on Sunday, the night before the shows start, from 6 to 9 p.m. The Media Preview is designed for journalists with working media badges to see the newest products before the shows open and build relationships with brands.
Brands showing at the Media Preview thus far include:
Other Activations of Note
Sun Bum, which is exhibiting at the OR show, will host a lounge and happy hour.
Snake River Roasting Co. will have a trailer with coffee sampling outside the South Entrance to the Salt Palace all three mornings of the shows from 7:30 – 9:30 a.m.
Nomad Grills will be preparing and selling food outside the East Entrance to the Salt Palace on Monday, Tuesday, and Wednesday from 12 to 2 p.m.
Not Too Late to Exhibit, or to Register to Attend
Interested in exhibiting? It’s not too late. Click here to find out more about exhibiting at Outdoor Retailer and ODI.
Buyers can still apply for the Outdoor Retailer hosted buyer program. To find out more information, click here.
To register to attend OR and ODI, click here.
