Pacsun said Brie Olson is set to become its CEO next month, amid other shifts in the retailer’s C-suite.
Olson, who is currently co-chief executive with Mike Relich, assumes the new spot beginning June 15.
The change comes as Relich is set to retire from his position and stay on the board as vice chair, a newly created role.
Meanwhile, CFO Russell Bowers will add chief operating officer duties to his position.
“I am excited to continue this adventure as the CEO of Pacsun, which is a cultural force on the forefront of fashion, music, and sports,” Olson said in a statement thanking Relich for his partnership. “It is a privilege to work beside our talented team to bring the best brands, curated products, and most innovative collaborations to our community of passionate young people around the world.”
Olson is a long-time executive at the retailer, where she began working in 2006 as the women’s senior design director. She had also previously served as president and chief brand officer until being named co-CEO in March with Relich, succeeding Alfred Chang.
She’s credited with a number of Pacsun’s branding plays, which have included growth on TikTok, work in the metaverse, a number of collaborations, the launch of PS Reserve, the rollout of the gender-neutral line Colour Theory, and the retailer’s launch into kids.
Olson succeeded Alfred Chang in the co-CEO role after he was tapped to lead Fear of God as its CEO in March.
“Brie is a respected veteran and bold pioneer in the fashion industry and has been a key driver of Pacsun’s success,” Golden Gate Capital Managing Director Neale Attenborough said in a statement. “She has gained critical expertise in numerous leadership positions during her 17 years at the company and has her finger on the pulse of emerging brands and trends. The board has the utmost confidence that Pacsun will continue to thrive under her leadership.”
Golden Gate bought Pacsun out of bankruptcy in 2016, with the retailer last reporting revenue in excess of $700 million in 2020.
Kari Hamanaka can be reached at kari@shop-eat-surf-outdoor.com.
Editor’s Note: For other recent executive moves, see our coverage of Converse’s new CEO, Nike’s most recent leadership changes, and Stance’s new brand president.
