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Salty Crew GM Jason Shelton Reflects on 2025, Looks Ahead to 2026

SESO is catching up with Shelton about the eventful year for the brand and the industry.

News December 18, 2025
Josh Simpson Rumpl

Rumpl General Manager Josh Simpson Reflects on 2025, Looks Ahead to 2026

Former Snow Peak Campfield GM Josh Simpson joined Portland, Oregon-based Rumpl as general manager in January 2025. Here,…

News December 18, 2025
The Volcom store on The North Shore

Boardriders and Volcom Return to Hawaii Retail Market with New Strategic Partnerships

The strategy shifts away from the previous singular operating model under Liberated Brands and instead utilizes distinct partners…

News December 18, 2025
Chris Keyes Re:Public

Public Lands Threats and the Outdoor Industry: A Q&A with Re:Public Founder Chris Keyes

Former Outside editor Chris Keyes discusses how threats to public lands over the course of 2025 impacted the…

News December 17, 2025
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Roark CEO Jason Steris Reflects on 2025, Looks Ahead to 2026

Steris opens up about the biggest business lesson of 2025 and plans for the company in 2026.

News December 16, 2025
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Outdoor Retailer Reveals Excursion Details for August Show

Take part in hiking, trail running, yoga, walking, birding and climbing activities minutes from the Minneapolis Convention Center.

News December 16, 2025
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Oboz President Amy Beck on 2025’s Challenges and Opportunities in 2026

Years of navigating crises have taken a toll on the outdoor industry, Beck says. Preventing burnout among the…

News December 16, 2025
Norda

Norda Secures Second Investment from the Ermenegildo Zegna Group

Zegna Group, which has its own fashion brand and owns the Thom Browne fashion brand, initially approached Norda…

News December 15, 2025
Top Stories of 2025

Upheaval, Resilience and Community: 2025’s Biggest Surf and Outdoor Industry Stories

As we look back on a year of challenges and opportunities, one thing is clear: the surf and…

News December 15, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series